Commerce Field Kits

Know what is constraining revenue before you buy more traffic.

Structured diagnostics, scorecards, full access to the PDP Platform, and execution templates for Shopify and ecommerce teams that need to separate traffic problems from conversion, checkout, analytics, and operating issues before approving another spend increase.

Try the PDP CRO Platform Download the free diagnostic

20 min: free diagnostic
324: paid PDF pages
17: workbook tabs

Commerce Field Kits conversion leak map showing traffic, product page, cart, checkout, recovery, and prioritized fixes.

Product catalog

Start with conversion. Build decision discipline across the commerce stack.

Each kit is built around an executive-ready output: a score, a ranked constraint map, a roadmap, a QA record, a test plan, or a repeatable review rhythm your team can actually operate.

Available now

Shopify Conversion Diagnostic Kit

A 324-page paid workflow for identifying conversion constraints across product pages, checkout trust, launch readiness, mobile UX, analytics, and recovery.

$149 digital kit price. Includes 120 checkpoints, 17 workbook tabs, 21 templates, 11 examples, worksheet pack, prompts, and decision trees. Buy the kit

Free

Shopify Conversion Leak Finder

A stronger starter kit for finding the first revenue constraint before you buy more traffic.

141-page expanded PDF, 54-point starter audit, quick scorecard, 10 selected templates, 3 example outputs, and start-here document. Download free diagnostic

Coming soon

Ecommerce Analytics QA Kit

Reconcile Shopify, GA4, ad platform, funnel, and checkout data before leadership makes growth decisions.

Tracking QA checklist, metric dictionary, reporting map, and dashboard readiness scorecard.

Coming soon

Retention Recovery Kit

Prioritize post-purchase, email, SMS, winback, replenishment, and abandoned checkout recovery opportunities.

Lifecycle map, flow audit, message templates, and 30-day recovery roadmap.

Coming soon

Merchandising & Offer Testing Kit

Structure collection, bundle, pricing, promo, and AOV tests around evidence instead of internal preference.

Offer audit, test planner, merchandising worksheet, and weekly decision rhythm.

Seven product page buying signals arranged as decision evidence cards

Product Page CRO | Published June 6, 2026

The 7 Buying Signals Every Product Page Needs Before Shoppers Trust It

A practical product-page CRO guide to the signals that create clarity, proof, risk reduction, value confidence, fit confidence, and purchase readiness.

Read the latest insight

Operating Rhythm | Published April 24, 2026

A Practical Ecommerce Operating Rhythm for Small Teams

A weekly decision system for connecting diagnostics, customer voice, experiments, analytics, and roadmap choices.

Offer Testing | Published April 17, 2026

Merchandising and Offer Tests Need Operating Discipline

How to structure bundle, pricing, promotion, and AOV tests with sharper hypotheses, guardrails, and review rhythm.

Launch Readiness | Published April 10, 2026

Shopify Launch Readiness: What To Check Before Go-Live

What to check before a Shopify migration, redesign, or major site change exposes customer, data, or operational risk.

Built by Michel Junior Julien

Retail technology, ecommerce, and operations experience translated into decision tools.

Michel built Commerce Field Kits from more than 15 years operating across retail technology, enterprise systems, omnichannel commerce, logistics, analytics, stores, and global transformation.

Former VP, Technology Innovation & Development at Canada Goose $12M-$23M enterprise programs 12+ countries, 57 sites, 45+ markets Experience across ERP, OMS, PIM, PLM, CRM, ecommerce, data, and fulfillment

The commercial purpose is clear: give Shopify and ecommerce operators evidence-backed tools they can use before they commit budget to larger projects, agencies, apps, or redesigns.