Free preview kit

Find the first Shopify conversion leak in 20 minutes.

A practical free diagnostic for ecommerce teams who are getting traffic but are not sure whether the issue is product confidence, offer clarity, mobile UX, cart friction, checkout surprise, or recovery.

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20: checkpoints
4: download files
0: fluff

Baseline Score Triage Decide

Free kit explainer

See why the first move is finding the leak, not buying more traffic.

This short explainer frames the diagnostic in plain operator language: what the kit checks, how fast it works, and why it helps Shopify teams focus before another ad spend increase, redesign, or app install.

Traffic up, sales flat Five conversion leak zones Checklist, scorecard, and triage

What it helps answer

Before you spend more on ads, find the leak.

Is traffic the problem?

Separate weak acquisition fit from page-level friction and checkout surprise.

Where should we look first?

Score the obvious friction zones before starting another redesign or app install.

What should we fix next?

Turn vague conversion pain into a short list of issues worth investigating.

Inside the free package

A focused diagnostic sample with real utility.

PDF Guide Shopify Conversion Leak Finder

A concise guide explaining the five leak zones and how to run a fast diagnostic.

Workbook Quick scorecard

Excel workbook with Start Here, Quick Funnel, 20-Point Leak Score, and Priority Triage tabs.

Checklist 20-point CSV checklist

A lightweight checklist you can import into your own workspace or use as a quick audit.

Start Here One-page orientation

A simple sequence for running the free kit and deciding whether a deeper audit is needed.

Use this when

SignalQuestionOutput

Traffic upWhy flat?Leak zone

Low ATCWhy hesitate?Page proof

Cart dropWhat changed?Friction note

Low trustWhat is unclear?First fixes

Created by a retail operator

Built by Michel Junior Julien, former VP, Technology Innovation & Development at Canada Goose.

Michel built these diagnostics from more than 15 years working across retail technology, ecommerce, omnichannel operations, fulfillment, enterprise systems, analytics, and cross-functional delivery.

15+ years in retail technology and operations Former VP at Canada Goose Enterprise programs across 12+ countries Experience across ERP, OMS, ecommerce, stores, data, and fulfillment

The free kit gives you a fast first read. The paid diagnostic kit expands the method into a full workbook, 75-point audit, 30-day roadmap, experiment log, session review worksheets, and weekly review rhythm.

View the full diagnostic kit Get the free preview

Paid kits coming soon

Use the free leak finder now. Build the full operating rhythm next.

Commerce Field Kits is becoming a practical catalog of ecommerce diagnostics, workbooks, checklists, and templates for teams that want sharper decisions without hiring a full consulting team first.

Private launch

Shopify Conversion Diagnostic Kit

The full paid workflow behind this free preview: 75-point audit, scoring workbook, roadmap, examples, and worksheets.

View the paid kit

Coming soon

Product Page Revenue Kit

PDP clarity, proof, objections, media, offer quality, merchandising, and add-to-cart friction.

Coming soon

Checkout Friction & Trust Kit

Cart, shipping, payment, policy, and checkout trust issues that reduce completion.

Coming soon

Ecommerce Analytics QA Kit

Shopify, GA4, ad platform, funnel, and checkout data reconciliation.

Coming soon

Retention Recovery Kit

Email, SMS, winback, replenishment, abandoned checkout, and post-purchase flows.

Coming soon

Shopify Launch Readiness Kit

Launch, migration, cutover, QA, and risk planning for commerce teams.

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