Where the constraint is likely sitting
Product-page confidence, offer clarity, cart friction, checkout surprise, mobile UX, or recovery.
Free starter kit
Find the first revenue constraint in your Shopify store.
More traffic will not fix the moments where shoppers lose confidence, trust, or momentum before checkout. Use this free starter kit to pressure-test roughly 45% of the full diagnostic framework before you spend more on ads, apps, or redesign work.
Instant access
54-point starter audit
10 selected templates
3 example outputs
- 54
- checkpoints
- 19
- download files
- 45%
- starter coverage
After one focused pass
You should know where to investigate before you buy more traffic.
Whether traffic is actually the issue
Separate acquisition fit from store-level friction before you continue scaling spend.
What deserves the first review
Leave with a ranked first-pass view, selected worksheets, and example outputs instead of another generic list of CRO tips.
Diagnostic workflow
See why diagnosis should come before the next traffic decision.
This short explainer shows how the free diagnostic frames the first likely constraint before you commit more budget to ads, redesign work, agencies, or app installs.
Traffic up, orders flat
54 starter checkpoints
Scorecard, templates, and examples
What it clarifies
Before you spend more on ads, identify the constraint.
The objective is not to fix everything in one pass. It is to identify the most likely constraint so the next move is based on evidence, not pressure.
Is traffic quality the problem?
Separate weak acquisition fit from page-level friction and checkout surprise.
Where should the review start?
Score the obvious friction zones before funding another redesign or app install.
What deserves attention next?
Turn broad conversion concern into a short list of issues worth investigating.
Inside the free package
A stronger starter kit with about 45% of the diagnostic framework.
This is no longer a tiny checklist. It is a practical starter package that helps you identify the first constraint while keeping the full 120-point system, complete template library, roadmap, and PDP Platform access inside the paid kit.
An expanded 141-page guide with the original free diagnostic plus selected paid-kit pages from the operating guide and audit deep dives.
Excel workbook with Start Here, Quick Funnel, 20-Point Score, and Priority Triage tabs.
A broader CSV checklist covering traffic fit, PDP clarity, proof, offer quality, mobile UX, cart, checkout, analytics, and prioritization.
A clear sequence for running the diagnostic and deciding whether a deeper audit is needed.
Starter templates for product page review, checkout friction, mobile QA, decision logging, roadmap planning, scoring, and hypotheses.
Reference examples for baseline diagnosis, ranked fixes, and stronger audit notes.
Use this when
SignalQuestionOutput
Traffic upWhy flat?Leak zone
Low ATCWhy hesitate?Page proof
Cart dropWhat changed?Friction note
Low trustWhat is unclear?First actions
Commerce Field Kits roadmap
Start with a free diagnostic. Build the full operating rhythm next.
Commerce Field Kits is becoming a catalog of ecommerce diagnostics, workbooks, checklists, and templates for teams that want sharper decisions before approving larger projects, apps, redesigns, or traffic increases.
Shopify Conversion Diagnostic Kit
The full paid workflow behind this starter kit: 324-page PDF, 120-point audit, 17-tab workbook, PDP Platform access, decision trees, roadmap, 11 examples, worksheets, and 21 templates.
View the paid kitProduct Page Revenue Kit
PDP clarity, proof, objections, media, offer quality, merchandising, and add-to-cart friction.
Checkout Friction & Trust Kit
Cart, shipping, payment, policy, and checkout trust issues that reduce completion.
Ecommerce Analytics QA Kit
Shopify, GA4, ad platform, funnel, and checkout data reconciliation.
Retention Recovery Kit
Email, SMS, winback, replenishment, abandoned checkout, and post-purchase flows.
Shopify Launch Readiness Kit
Launch, migration, cutover, QA, and risk planning for commerce teams.
Download free
Download the Shopify Conversion Leak Finder.
Submit the form and the upgraded starter package will open immediately. Use it to find the first constraint before moving into the full paid kit.
141-page PDF guide
Excel quick scorecard
54-point starter audit
Selected templates