Traffic is up, but sales are not
Teams keep testing ads, discounts, and landing pages without knowing which funnel layer is actually breaking.
Coming soon for Shopify and ecommerce teams
Find the revenue leaks before spending more on traffic.
The Shopify Conversion Diagnostic Kit gives founders, marketers, operators, and consultants a practical system for diagnosing conversion friction across product pages, cart, checkout, mobile UX, trust, analytics, and recovery flows.
Private launch price stays at $149. The first 100 people on the list get $50 off when checkout opens.
- 75
- audit checkpoints
- 8
- workbook tabs
- $50
- off for the first 100
Commerce Field Kits
Shopify Conversion Diagnostic Kit
Guide | Audit | Workbook | Worksheet Pack
Product page
72
Cart clarity
58
Checkout trust
64
Measure
Diagnose
Prioritize
Fix
Product explainer
See how the kit turns conversion symptoms into a ranked fix list.
Watch the diagnostic workflow move from baseline measurement to the 75-point audit, prioritization model, 30-day roadmap, experiment log, session review, and weekly review rhythm.
Baseline funnel snapshot
75-point audit model
30-day roadmap and review rhythm
The expensive mistake
Most stores do not need more opinions. They need a better diagnosis.
Conversion advice feels generic
Most checklists say the same things: add reviews, improve images, simplify checkout. Useful, but not diagnostic.
Fixes create new problems
Discounts, popups, upsells, and app widgets may lift one metric while hurting margin, trust, mobile UX, or operations.
The method
A guided diagnostic workflow, not another list of CRO tips.
The kit helps you separate acquisition problems from offer problems, product-page problems, cart problems, checkout problems, and recovery problems. The output is a ranked fix list with evidence, ownership, and a 30-day execution plan.
Measure the funnel
Capture conversion, add-to-cart, reached checkout, checkout completion, AOV, revenue per session, and device/channel cuts.
Audit the store
Score 75 practical checkpoints across analytics, offer clarity, product pages, trust, cart, checkout, mobile, and testing.
Prioritize by evidence
Use impact, confidence, effort, and risk to avoid chasing the loudest issue instead of the highest-value constraint.
Run the 30-day plan
Turn findings into quick wins, structured experiments, weekly reviews, and standards your team can reuse.
What you get
Everything needed to run a serious Shopify conversion diagnosis.
A practical explanation of the diagnostic model, false diagnoses, store-type patterns, benchmark interpretation, and 30-day implementation path.
Weighted audit across funnel measurement, offer clarity, product pages, trust, cart, checkout, mobile UX, and experimentation.
Includes Start Here, Funnel Snapshot, 75-Point Audit, Prioritization, 30-Day Roadmap, Experiment Log, Session Review, and Weekly Review tabs.
A week-by-week execution plan for moving from baseline measurement to audit, prioritization, quick wins, experiments, and standardization.
A practical structure for documenting hypotheses, page or flow tested, audience, metric, result, decision, and learning.
A worksheet for reviewing recordings by device, source, flow, observed friction, severity, evidence, and potential fix.
A structured meeting rhythm for reviewing funnel movement, customer voice, session observations, active experiments, and next actions.
Sample baseline picture, weighted problem map, ranked fix list, 30-day execution plan, and weekly review rhythm mapped to the workbook start sequence.
Printable PDF worksheets for product-page review, cart/checkout friction, mobile QA, analytics reconciliation, customer voice, hypotheses, executive readouts, and weekly conversion reviews.
Roadmap, experiment log, session review, weekly agenda, analytics, customer voice, workbook map, and readout templates delivered as PDFs.
Workbook tabs
TabUseOutput
75-Point AuditScoreWeighted map
30-Day RoadmapPlanAction sequence
Experiment LogTestLearning record
Session ReviewObserveFriction proof
Weekly ReviewDecideNext actions
Output
A ranked fix list, not a vague website critique.
Built for practical decisions
Use it when the team needs to know what to fix first.
For founders
Stop guessing whether the problem is traffic, product pages, pricing, trust, shipping, cart, checkout, or retention.
For marketers
Connect campaign performance to landing-page promise, product-page clarity, conversion quality, and margin guardrails.
For consultants
Use the kit as a productized audit system, workshop foundation, or paid diagnostic before implementation work.
Coming soon
Join the launch list for the full diagnostic kit.
Checkout and file delivery are being finalized. Until they open, join the interest list and we will notify you when the kit is ready. The first 100 people on the list receive $50 off the $149 private launch price.
Private launch price
$149
Includes the PDF guide, Excel scorecard workbook, CSV checklist, 5 example output documents, weekly review system, 8 polished worksheets, and 12 PDF templates.
First 100 waitlist members get $50 off.
That brings launch access down to $99 when checkout opens.
Want to sample the method first? Get the free leak finder.
No payment today. We will email launch access when the kit is ready.
Coming soon from Commerce Field Kits
More operator-built kits for ecommerce teams.
The diagnostic kit is the first paid product in a broader collection of practical guides, workbooks, checklists, and execution templates for small and mid-sized commerce teams.
Product Page Revenue Kit
Diagnose PDP clarity, proof, objections, media, offer quality, merchandising, and add-to-cart friction.
Guide, PDP audit, scoring workbook, copy prompts, and improvement backlog.Checkout Friction & Trust Kit
Find cart, shipping, payment, policy, and checkout trust issues that quietly reduce completion.
QA checklist, trust audit, mobile review worksheet, and fix prioritization model.Ecommerce Analytics QA Kit
Reconcile Shopify, GA4, ad platform, funnel, and checkout data before making growth decisions.
Tracking QA checklist, metric dictionary, reporting map, and dashboard readiness scorecard.Retention Recovery Kit
Improve post-purchase, email, SMS, winback, replenishment, and abandoned checkout recovery flows.
Lifecycle map, flow audit, message templates, and 30-day recovery roadmap.Shopify Launch Readiness Kit
Prepare a launch, migration, or major site update without missing operational and customer-impact details.
Pre-launch checklist, risk register, cutover plan, QA tracker, and launch command center template.Merchandising & Offer Testing Kit
Structure collection, bundle, pricing, promo, and AOV tests around evidence instead of guesswork.
Offer audit, test planner, merchandising review worksheet, and weekly decision rhythm.Questions buyers will ask
FAQ
Is this only for Shopify?
It is designed around Shopify stores, but most of the diagnostic method applies to Shopify Plus, WooCommerce, BigCommerce, and custom ecommerce stacks.
Is this a design template?
No. It is a diagnostic workflow with a guide, workbook, checklist, and worksheets. It helps you decide what to fix before redesigning pages or adding more apps.
Who should use it?
Founders, ecommerce managers, growth marketers, operators, and consultants working with small to mid-sized stores.
Does it include implementation?
The kit is DIY. Guided audit or implementation support can be scoped separately for brands that want hands-on help.
Launch list
Get notified when the Shopify Conversion Diagnostic Kit opens.
Start with the full diagnostic workflow: guide, scorecard workbook, examples, worksheets, templates, 30-day roadmap, experiment log, session review worksheet, and weekly review system.
Private launch price
$149
Use the kit to diagnose conversion friction, rank fixes, and build a practical 30-day execution plan.
Join waitlist First 100 waitlist members get $50 off when checkout opens.