Check traffic fit and product-page confidence first.
Compare campaign promise, landing page, device behavior, product proof, offer clarity, page speed, and add-to-cart friction before buying more traffic.
Shopify Conversion Diagnostic Kit
Traffic is expensive. Guessing is more expensive.
A complete operating workflow for finding the real conversion constraint before you spend more on ads, discounts, redesigns, apps, or checkout changes. Use the 120-point audit, full access to the PDP Platform, decision trees, examples, prompts, worksheets, and 30-day plan to turn funnel symptoms into an evidence-ranked fix list.
120-point audit
17-tab workbook
324-page guide
30-day plan
- 120
- audit checkpoints
- 324
- PDF pages
- 17
- workbook tabs
Start where the leak shows up
Use the kit when the numbers point to a problem, but the fix is not obvious yet.
Separate checkout friction from trust and surprise costs.
Inspect shipping, payment methods, discounts, tax, duties, policies, mobile checkout, analytics events, and late-stage confidence cues.
Turn the audit into a 30-day operating plan.
Score the issues, rank by impact and confidence, assign owners, choose guardrail metrics, ship the first fixes, and review the evidence weekly.
Product explainer
See how the kit turns symptoms into an evidence-ranked action plan.
Watch the workflow move from baseline measurement to the 120-point audit, diagnostic decision trees, scoring interpretation, 30-day plan, prompts, examples, templates, and weekly operating rhythm.
Baseline funnel snapshot
120-point audit model
Decision trees, prompts, and 30-day plan
The expensive mistake
Most stores do not need more opinions. They need a better diagnosis.
Traffic is up, but sales are not
Teams keep testing ads, discounts, and landing pages without knowing which funnel layer is suppressing revenue.
Advice gets confused with diagnosis
Most CRO advice sounds right in isolation. The real question is which issue is costing the business money now.
Fixes create new tradeoffs
Discounts, popups, upsells, and app widgets may lift one metric while weakening margin, trust, mobile UX, or operational clarity.
The method
A guided diagnostic workflow, not another list of CRO tips.
The kit separates acquisition issues from product-page revenue, cart, checkout trust, launch readiness, analytics, and recovery issues. The output is a ranked fix list with evidence, ownership, risk, and a 30-day execution plan.
Measure the funnel
Capture conversion, add-to-cart, reached checkout, checkout completion, AOV, revenue per session, and device/channel cuts.
Audit the store
Score 120 checkpoints across analytics, product-page revenue, checkout trust, launch readiness, mobile UX, and testing discipline.
Prioritize by evidence
Use impact, confidence, effort, and risk to avoid funding the loudest issue instead of the highest-value constraint.
Run the 30-day plan
Turn findings into quick wins, structured experiments, weekly reviews, and operating standards your team can reuse.
Included with the paid kit
Buy the kit and unlock full access to the Product Page CRO Audit.
Every paid kit includes an access code for the premium CRO audit workspace. Use it to scan product pages, see the buyer decision system, unlock the full findings workspace, and export a polished PDF report for your team or client.
Premium diagnostic layer
Full findings workspace
Evidence matrix
Color PDF export
What is included
Everything needed to run a serious Shopify conversion diagnosis.
A complete guide with walkthroughs, decision trees, annotated examples, common mistakes, scoring interpretation, buyer-specific paths, prompts, and 120 checkpoint deep dives.
Weighted audit across funnel measurement, product-page revenue, checkout trust, launch readiness, mobile UX, analytics, and experimentation.
Includes Start Here, Funnel Snapshot, 120-Point Audit, Checkpoint Guide, Decision Trees, Score Interpreter, 30-Day Guide, Prompts, Buyer Paths, Prioritization, Roadmap, Experiment Log, Session Review, Weekly Review, Product Page Revenue, Checkout Trust, and Launch Readiness.
Dedicated product-page workflow for diagnosing buying questions, image proof, variant confidence, product data gaps, buyer objections, and category-specific revenue risk.
Scenario-based cart and checkout review for shipping, payment, tax, discount, policy, trust, and recovery friction.
Go/no-go system for redesigns, launches, migrations, new markets, major campaigns, tracking changes, theme changes, and app changes.
A week-by-week execution plan for moving from baseline measurement to audit, prioritization, quick wins, experiments, and standardization.
A structured record for documenting hypotheses, page or flow tested, audience, metric, result, decision, and learning.
A worksheet for reviewing recordings by device, source, flow, observed friction, severity, evidence, and likely action.
A structured meeting rhythm for reviewing funnel movement, customer voice, session observations, active experiments, and next actions.
Sample baseline picture, weighted problem map, ranked fix list, 30-day execution plan, weekly review rhythm, product-page diagnosis, checkout friction diagnosis, mobile QA finding, executive readout, prioritized roadmap, and weak-vs-strong audit notes.
Printable PDF worksheets for product-page revenue, cart and checkout friction, checkout trust, launch readiness, mobile QA, analytics reconciliation, customer voice, hypotheses, executive readouts, and weekly conversion reviews.
Diagnostic decision trees, scoring interpreter, AI/team prompts, buyer paths, checkpoint decision log, product-page revenue, checkout trust, launch readiness, roadmap, experiment log, session review, weekly agenda, analytics, customer voice, workbook map, and readout templates delivered as PDFs.
Workbook tabs
TabUseOutput
120-Point AuditScoreWeighted map
30-Day RoadmapPlanAction sequence
Product Page RevenueMapProof gaps
Checkout TrustTestFriction chain
Launch ReadinessQAGo/no-go
Experiment LogTestLearning record
Session ReviewObserveFriction proof
Weekly ReviewDecideNext actions
Output
A ranked action plan, not a vague website critique.
Built for operating decisions
Use it when the team needs clarity on what deserves budget first.
For founders
Clarify whether the constraint is traffic quality, product pages, pricing, trust, shipping, cart, checkout, or retention.
For marketers
Connect campaign performance to landing-page promise, product-page clarity, conversion quality, and margin guardrails.
For internal operators
Turn scattered findings into an evidence-backed constraint map, owner list, guardrail plan, and weekly decision rhythm.
Full diagnostic kit
Buy the full Shopify Conversion Diagnostic Kit.
The expanded package now includes product-page revenue, checkout trust, and Shopify launch-readiness modules inside one diagnostic workflow.
Digital kit price
$149
Includes the 324-page PDF guide, table of contents, Excel scorecard workbook, 120-point CSV checklist, full Product Page CRO Audit access, 11 example output documents, weekly review system, 11 worksheet templates plus printable pack, 21 PDF templates, and a research brief.
Expanded premium package.
Product page revenue, checkout trust, and launch readiness are now included.
Buy now
Want to sample the method first? Start with the free diagnostic.
After purchase, use the branded start page to begin the diagnostic workflow.
Commerce Field Kits roadmap
More decision tools for ecommerce operators.
The diagnostic kit now includes the product-page revenue, checkout trust, and Shopify launch-readiness modules. Future kits will focus on analytics, retention, merchandising, and operating cadence.
Ecommerce Analytics QA Kit
Reconcile Shopify, GA4, ad platform, funnel, and checkout data before making growth decisions.
Tracking QA checklist, metric dictionary, reporting map, and dashboard readiness scorecard.Retention Recovery Kit
Improve post-purchase, email, SMS, winback, replenishment, and abandoned checkout recovery flows.
Lifecycle map, flow audit, message templates, and 30-day recovery roadmap.Merchandising & Offer Testing Kit
Structure collection, bundle, pricing, promo, and AOV tests around evidence instead of internal preference.
Offer audit, test planner, merchandising review worksheet, and weekly decision rhythm.Questions buyers will ask
FAQ
Is this only for Shopify?
It is designed around Shopify stores, but most of the diagnostic method applies to Shopify Plus, WooCommerce, BigCommerce, and custom ecommerce stacks.
Is this a design template?
No. It is a diagnostic workflow with a guide, workbook, checklist, and worksheets. It clarifies what deserves attention before redesigning pages or adding more apps.
Who should use it?
Founders, ecommerce managers, growth marketers, launch teams, internal operators, and ecommerce teams that need a clearer conversion diagnosis before budget, design, app, or traffic decisions.
Does it include implementation?
The kit is self-guided. It gives you the PDF walkthroughs, workbook, examples, worksheets, templates, prompts, and review rhythm needed to run the diagnostic internally.
Full diagnostic kit
Start the Shopify Conversion Diagnostic Kit today.
Start with the full diagnostic workflow: guide, scorecard workbook, examples, worksheets, templates, 30-day roadmap, experiment log, product-page revenue map, checkout trust diagnostic, launch readiness checklist, and weekly review system.
Digital kit price
$149
Get the complete CRO workflow: find why shoppers hesitate, see which fixes matter first, and leave with a 30-day plan you can start using today.
Buy now Instant digital delivery after purchase.